A key element of an effective Personal Branding strategy are the images chosen to build your brand.
Did you know that the brain processes images and videos 60,000 times faster than text?
It is not a surprise then that image-based communication performs so well on social media platforms. Social Media research has indicated that your audience craves visuals which include your face, YESSS who would have thought right!?!? This means they want to see YOU!!
So now you're thinking you'll take some headshots and you're good to go right!?! If only it was that easy. Truth and in fact is it is way easier.
Let me tell you why (Bet you noone has ever told you about the last point I included below):
1) YOUR IMAGES TELL YOUR STORY FOR YOU
The experts keep telling you that storytelling is the best form of marketing right?!!? Well imagine being able to tell your story through images!! Stories and Visuals = THE PERFECT MARRIAGE! There is nothing quite like capturing your audience's attention with a visual that is linked to one of your stories. Ensure that your story shares a key lesson with your audience and you have the perfect piece of content.
2) YOUR IMAGES ARE KEY IN BUILDING AN EMOTIONAL CONNECTION WITH YOUR AUDIENCE.
Why do you even want that? Because people make their purchasing decisions based on emotions not features. One of the key actions needed to build your Personal Brand is all about engaging with your audience. Yes I know you may be thinking you simply don't have the time or the energy or it's simply not your nature to engage with strangers. Your images make it that much easier to form that emotional connection with them. Think about it like this.... these strangers are no different from potential clients calling you to enquire about your services. Actually these strangers are even better...they are your dream clients that are looking on, learning from you and waiting for you to give them the opportunity to buy your products or services.
3) YOUR IMAGES DIFFERENTIATE YOU FROM YOUR COMPETITORS
In case you need a reminder... there is noone else like you so why settle for headshots and poses that make you look like everyone else!?!? Branding images allow you to add your unique personality, your way of doing things and your unique selling proposition. Instead of telling your audience what makes you so different just show them.
4) YOUR IMAGES ARE ALIGNED TO YOUR CREDIBILITY
Investment in yourself shows how serious you are taking your brand and its future. High quality branding images demonstrate to your audience that you are putting your money where your content is. This means you are invested in connecting with your target audience...you are investing in them! These images are one of the best ways to build your credibility with your audience.
5) YOUR IMAGES BUILD YOUR CONFIDENCE
It is one thing to have fun during your shoot, it is another thing to feel that burst of energy when you see your final images. You go through the emotions of excitement, pride, immense happiness and very importantly, motivation to keep going. We all know that the Personal Branding journey is not necessarily a short and easy one. Building your brand takes time and along the way you need bursts of energy to keep the momentum going. Great testimonials, new followers who engage with your posts, new clients, job opportunities and new branding images are great sources for rejuvenated energy.
Yes you can!!
If you have read up to this point for sure you understand the importance of building a strong Personal Brand. You now also understand the importance of branding images to your strategy.
đđ˝ Is our official #BrandingBoss emoji & I welcome you to share your thoughts about this blog post along with this emoji in the comments section.
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